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Sixth Drupa Global Trends Report: The Most Powerful In Packaging And Printing

Jul 01, 2019

The global printing industry is performing well


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Global printing is in good overall condition. Most global indicators have risen in the past five years. About 40% of printers think their company is in a "good" state. Only 13% of respondents described it as "poor”.


Of course, some areas perform better than others. The market for packaging and functional printing is stronger, while the market for business and publishing is less powerful. Overall, despite the impact of digital media and the global economic downturn, the printing industry has shown confidence.


Traditional printing and digital printing performance


In the traditional printing field, the operating cycle and production lead time continue to decrease, while the workload continues to grow. In the field of digital printing, the operation cycle is extended, the production lead time is shortened, and the workload is increasing.


However, the proportion of digital printing turnover is slowly changing. In 2013, 23% of printers reported that the digital printing business accounted for more than 25% of total turnover, and in 2018 it rose to 29%.


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